Joe Campanale pours Lini on NBC’s Today show

Hot New York restaurateur pours Lambrusco on national television!

Campanale lini nbcFor Memorial Day weekend, there’s no better choice of than Lambrusco Labrusca by Lini. These refreshing sparkling wines really hit the spot, whether grilling in the garden or chilling at the beach. But don’t take our word for it — just ask New York restaurateur Joe Campanale (right). The co-owner of Dell’Anima and L’Artusi appeared on NBC’s Today show this morning, where he chose Labrusca Bianco and Rosso among his picks for the perfect summer wine. If you missed the show, click here to watch the full clip!

One of New York’s youngest restaurateurs, the 25-year old Campanale’s star has risen spectacularly since he opened Dell’Anima in 2007 with Chef Gabe Thompson (below with Campanale outside Dell’Anima). The rapid success of the small West Village hotspot spurred the duo to expand to L’Artusi just one year later. Now, both restaurants are favorite neighborhood destinations for anyone seeking delicious and inventive Italian fare and a top class wine selection.

joe campanale and gabe thompson

The growing popularity of Lini in New York in many ways mirrors Campanale’s recent success. Since the arrival of the Labrusca line in 2007, Lini’s range of sparkling, classic Lambrusco has proven a universal hit throughout the city’s restaurant and wine industry, giving rebirth to a unique variety. Now, with an exciting line of refreshing and affordable wines, the Lini brand continues to gather momentum across the United States.

Campanale, a former sommelier at Babbo and wine editor at Debonair magazine who also works as a freelance wine writer, personally oversees the wine programs at Dell’Anima and L’Artusi. A huge fan of Lini and Lambrusco, he didn’t hesitate in adding Labrusca Bianco to both restaurants’ wine lists. Now Joe has helped introduce Lini’s Lambrusco to over two million Today viewers nationwide.

adrian-murcia blog3But Campanale is not the only Lambrusco fan to mention declare his love for Lini on air this week: on Wednesday Adrian Murcia (left), sommelier and fromager at Tribeca’s Chanterelle, selected Labrusca Rosé (a brand new addition to the Labrusca line) among his top wine and cheese pairings for Memorial Day weekend in an appearance on Martha Stewart Radio.

Grazie Joey e Adrian!


One Response to Joe Campanale pours Lini on NBC’s Today show

  1. Do Bianchi says:

    I watched the clip today… AMAZING! Lini is truly becoming a household name… great stuff… America needs to drink great Lambrusco… congrats!

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