Sock it to me!

LINI910 unveils the Lambrusco bottle-sock

LINI910 as followed up its chic PVC bag with the innovative bottle-sock.

LINI910 has followed up its chic PVC bag with this innovative bottle-sock.

First came the bag, now the bottle-sock. Stylish Emilian producer Alicia Lini continues to tap into the uncharted marketplace of wine-related gadgets for the stylish urban Lambrusco consumer. Regular readers of this blog may remember the somewhat coveted LINI910 PVC bag we featured back in July. This was followed by the launch of the company’s new website. Now we are excited to reveal the next step in Lini’s wine brand innovation: introducing the bottle-sock!

A bottle of Labrusca Rosso fits snugly inside the custom-built Lini bottle-sock.

A bottle of Labrusca Rosso fits snugly inside the custom-built Lini bottle-sock.

Vino’s Jim Hutchinson visited the Lini estate in Correggio last month, and returned to New York with this chic bottle-hugging accessory. Made of durable, black thermal material, the sock zips up snugly over a bottle of Labrusca, keeping your wine both cool and protected. The bottle-sock you see in these pictures is one of only two currently in the U.S., but stay tuned: more LINI910 gear may be making its way stateside in ’09. I for one am holding my breath for a full-blown Spring/Summer collection…

Photographs by James Taylor

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