Italy’s biggest wine trade fair arrives in the US
The sixth edition of the Vinitaly US Tour begins this month in Chicago, before heading east to two new important stops: Washington D.C. and New York, both fast-expanding markets for Italian wine.
Wine consumption in the United States continues to grow rapidly: Americans bought 745 million gallons of wine last year — 4 percent more than in 2006 and 44 percent more than in 1997, according to the Wine Institute, a California-based trade association. 2007 was also record year for Italian wine sold in the US market: 2.3 million hectolitres were exported into this country at a total value of $1.13 billion.
Despite these impressive figures, and Italy’s standing as the U.S.’s number one wine provider, the potential for further development is still huge. According to a study conducted by International Wine and Spirit Record, US wine consumption will increase by 19% between 2005 and 2010. As a consequence, within the next two years Americans will become the number one wine consumers in the world, and the most important market in terms of sales.
Italy’s most important annual wine trade fair, Vinitaly takes place each year in Verona, and has toured the US since 2003. Open to wine professionals, this year’s event is held at the New York Public Library on October 29. The program includes themed seminars and tastings in which over 500 buyers, importers, distributors, restaurateurs and journalists are expected to attend.
Vinitaly New York
The New York Public Library
Fifth Avenue and 42nd Street
New York, NY 10018
11:00am: Seminars and guided wine tastings for trade professionals and media:
—Italian wines: in support of typical regional cuisines in US restaurants
—Brachetto tasting in collaboration with Consorzio Tutela Vini d’Acqui, Brachetto d’Acqui
2:00-6:00pm: Walk-around wine tasting reserved for trade professionals and media (Celeste Bartos Forum)
Wine professionals may click here to register.